When the government decided it was time to announce, we contacted the heads of organizations, our third-party delivery agents, by phone. A director general responsible phoned the organization directly and letters were sent out to those organizations. Where there were programs with many recipients, such as Trade Routes, that information is posted on the website, because it's an annual application process and not necessarily everybody applies every time. But in Trade Routes, for example, we did talk to our advisory committee. Phone calls were made the day of the announcement.
On March 11th, 2009. See this statement in context.