What policies can be adopted to help Canadians and Canadian cultural industries benefit? I think we need to look at convergence in some of our legislation. It's time to look at the Broadcasting Act and the Telecommunications Act, and look at the realities on the ground.
We need to look at making sure that our immigration policy allows us to continue our history of attracting the best and the brightest and the most talented people from around the world.
We have to take a “think different” approach, just as Apple did in 1997, when they were kind of foundering and Steve Jobs came back to run the company. They adopted a brand strategy and an overall product strategy to think differently about how they would go from being a small player to being a dominant player. And they started creating very unique devices. They were very innovative, starting with the iMac, going to the iPod, to the iPhone, and the iPad. They've seen their market share grow and they're now vying with Microsoft in terms of size, so they've taken a very innovative growth strategy.
There are a number of things we would like the government to look at committing to in the coming years: recognizing interactive media as distinct and yet part of a greater whole, which I think is very crucial; fostering the creation of new tools for financing; significantly enhancing the experimental stream of the Canada Media Fund on a year-over-year basis; providing incentives to more private sector capital investment in domestic interactive media industry; examining the introduction of a federal interactive digital media tax credit, along the lines of the film and television tax credit; supporting an ongoing effort to grow the quality and scope of research into interactive media and its impacts; supporting international marketing efforts in the development of a Canadian brand, since it's very crucial that our companies are able to get out to international markets; and supporting programs that incent the collaboration among all cultural industries and cross-platform with the interactive media industry.
I'll end there. Thank you.