There are only two things that really matter in the industry. Really, at the end of the day, it always comes down to either talent or money. I think we've established ourselves as a leader in talent, and maybe despite ourselves; it really wasn't the plan to say, “Hey, we're going to be one of the world's best developers of video game content.” There were a few things that happened. There were some very progressive policies in Quebec to attract video game companies internationally, with some investment strategies, that started all of that.
We seem to get it in our schools. Very early on, right across Canada, our colleges and universities figured out how to train the best and the brightest in that industry. When it comes down to economics or talent, companies will always move towards talent. It's really those unique visions. It's having the unique ability to combine the creativity and the technological acumen.
Right now, as Tom said, I think there's a huge opportunity. We have this core competency that we've developed. It's a momentum that's going for us right now.