There's always work to do at the grassroots, but I think we're firmly recognized internationally as leaders technologically, creatively, and business-wise. We have some great medium-sized companies, such as A2M in Montreal, under Rémi Racine, that came out of a flow of Internet companies that started with Megatunes, I believe, back in the nineties, and the Malofilm empire.
There are a number of companies at that stage, too, and there are a number of multinationals spinning out great business talent. You get to middle management and say, “I'm not going to work for the Man anymore. I have my own ideas about what makes a great game. I'm going to go and make my own.” We just need to support that independent company, that independent vision.
Right now there is a very limited amount of money, especially if you're looking at making very high-production-value content. The new media fund had been limited to $500,000 per project. The Canada Media Fund has now raised the bar to $1 million per project. But the average console video game costs $25 million to $30 million to make.