Part of it comes from looking at the history. We had Web 1.0, we had the dot-com bubble, and everybody thought that was it. Then everybody thought, “Oh, the plug's pulled. This isn't anything.” Then look at what happened, at how rapidly that whole situation just turned around.
Again, I go back to what's fundamental in all of this. It isn't purely technological. It's about what people want and need and how they feel. It's about that urge to control.
I think it's sobering, but on the other hand, as I think Ian pointed out as well, the NFB is a terrific example: what a great opportunity, what a chance.
Look, the NFB was hidden away. There were always the questions of whether it existed, and where you could see their films. And suddenly we have a direct connection with this audience. We've had a 1,000% growth in our younger audiences. They're connecting, not only to the NFB but to our country.
In Quebec, for Quebeckers, it is fundamental.
So the opportunities are there.
I think Ian was talking about the companies, the excitement, the talent, and the way that's going. Let's not lose the chance. That's what we're saying now.