As content providers—and you talked about this a little earlier with the other group—we don't have a position of seeking to flee the reality or to go backwards. I think it's important that Canadian artists and producers be present in the new media since the attraction of our culture is at stake. We have to have the means to do that and to do it with quality.
What we fear about the Canada Media Fund is that we go the Internet route simply for the sake of going the Internet route; if the quality isn't there, the objective won't be achieved. Canadians won't access Canadian works if we can't establish quality criteria and very high quality standards, as they have been used to high-quality standards in television. We think we have to be there.