That's the point I'm trying to make. It's called “television content”, but we consume it very differently now. You store it on your PVR, your personal video recorder, you may stream it to your laptop, you watch it in different forms, but it's still television content because that's its initial distribution. But we also have new content, new digital content, and as Kelly Lynne was saying, the Canada Media Fund has now addressed that. There's going to be an experimental stream and those are things like webisodes and mobisodes and our members are also doing that. As I mentioned in my presentation, we even have members doing a Twitter soap opera. So we are at the forefront of this. This is what screenwriters do because they are the content creators.
We're not saying that YouTube does not have a very valuable role. What we're looking for is a diversity of voices. We use YouTube and professionals use it too in order to get that initial distribution. We have a series on the west coast that was initially launched on YouTube and then it got a broadcaster deal. So it can be used in all these different forms.
We are decidedly not looking back. In fact, I've just hired someone this week as a digital organizer. We're embracing this new world. We feel there will be a lot of freedom under it and that writers can tell the stories they want.
We just want to ensure there's enough money in the system to make these shows and that Canadians can find them, but that's a different discussion.