Okay. The Writers Guild of America did go out on strike approximately two years ago over compensation for digital production. However, their system is quite a bit different. They were really looking for expansions to their collective agreement. They were looking to ensure that they were properly compensated for their traditional TV fare—things produced under their collective agreement, which are now distributed on the Internet, as well as original digital writing. The big strike issue was following the money flow for television content on the Internet. That is not what we're talking about up here.
Up here we have a collective agreement as well, with independent producers. So let's just talk about your iTunes, because it all connects. Our collective agreement looks after something called primary uses. Our job as a union is to negotiate on behalf of our members with their contractors, the independent producers. Independent producers then make arrangements and licensing deals with broadcasters. All of that creates money flow—revenue flow. Our deal with the independent producers covers things like sales and downloads—iTunes downloads. Those are covered between the writers and the producers.
However, the wrinkle is that when broadcasters purchase a television licence, they're acquiring every right, including iTunes downloads. So they're paying the producers, let's say, $500,000 per episode, and that will cover all rights. That revenue flow stops there. There's no money to the producer. There's no money to the writers. There's no money to the actors. There's no money to the directors. The revenue is cut off. That is an issue called “terms of trade”, and we're dealing with that at the CRTC. The chair has told the broadcasters that they're not to apply for licence renewal next year unless they have draft terms of trade agreements in place with independent producers.