It's absolutely two different forms of content, Madame Lavallée. You're absolutely right.
What we're talking about is content created by professionals. These are not kids creating in their bedrooms or downstairs. That definitely has a place, and it's entertainment. But what we're talking about are professionally trained artists. They are the people who have chosen to do this as a career, and the content they create is also not being compensated for.
When you listen to people like Jacob Glick talk about the overabundance of content, they're not talking about professionally produced content; they're talking about amateur content. That's fair. As we say, it has a place, but it's not the same thing. Yes, there are certainly Canadians who are being highlighted, such as Justin Bieber, as Kelly Lynne was mentioning. Their success does happen, but it's extraordinarily rare. He was an amateur artist. But he was discovered by another professional, by the way, who actually assisted and mentored him.
It has its place. Google is a wonderful tool, but it's not the same as providing Canadian content through what we call affiliated media broadcasters--that would be CTV.ca and so on--and ensuring that there's professionally produced content available for Canadians.