Here is another question. I go into schools every week in my riding and talk to a lot of the young kids. Instead of doing their homework, from what I hear from the teachers and parents, they're all playing Nintendo or are on their television and playing all the games that have come out. From the days of Pac-Man and Atari, I think there has been a dramatic progression.
Do you think your association has an educational role to play in terms of reaching out to some of these young kids and that your association could perhaps play in educating parents as well with respect to some of the content that kids are seeing? How would we proceed with regulations? As you said, the industry isn't regulated; there aren't a lot of guidelines surrounding it. What role do you think you would play in that type of regulatory change?