You are passionate.
First of all, I will answer your question about the comprehensive strategy. As participants who were here before me have said, in order to have a good strategy, you first need to have a vision and indicate the objectives of this strategy. In my opinion, this is what is essential in order to then be able to realign programs and resources to ensure that everybody is working in the same direction.
For me, the key in an environment that is so changeable and complex that we do not know where we are heading... We have all seen a host of changes, but the direction we take or the result of all these changes is not necessarily specific. Given that situation, it is very important that we work together, headed in the same direction. However, the strategy of establishing objectives and a direction so that we can all head the same way is extremely important.
In my comment about the power of a good story, I was not underestimating that power in any way. I think that is the key. When you look at all of the changes that have taken place in the audiovisual sector, and if we go back in time to the days of prehistoric cave drawings, we realize that we have always wanted to tell each other good stories. This is extremely important.
In such a changing universe, with distribution methods that too are changing and transforming so much, it is important that we give our producers—who are creative and inventive entrepreneurs, and who have brought the sector to the point where it is now—the tools so that they can take advantage of the opportunities provided by this environment.