It's interesting. I couldn't agree with you more. It's the local part of radio that I think is really the draw in radio.
I can tell you, my wife had a new car with satellite radio in it, and it came with a year of free satellite radio. It was really great. You had great reception. If you drove for eight hours, you could listen to the same station. The problem was that I wasn't getting any of the local flavour of that back. I really think that's the missing component of it. I think that satellite radio will continue to struggle as long as that's the case.
Do you see an opportunity to bring that ability...? I know, for example, Apple has this with their iPhone. They have an application where you can digitally get local radio wherever you go, so you can listen to it if you're in.... In fact, I was listening to Pierre Bourque on 580 CFRA last week, and he was talking about being in Vancouver and listening to 580 CFRA. So he could keep up with what was going on in Ottawa. I mean, who doesn't want to listen to Lowell Green and the “Island of Sanity”? I think everybody would have to agree with that.
But I do think that's the missing component on satellite radio, and I think it's the opportunity for campus radio. I think the opportunity for radio is to look at these emerging platforms and be able to offer local content wherever you are.