It seems to be moving forward, and I think this is the Shaw approach. I don't want to put words in their mouth, but I think you're going to see duplication of this in other countries. We're seeing it in the United States as well. The approach is to own the product in order to monetize it. In order to get a value out of it with the platforms that are emerging, they really want to take the content from creation all the way through to final delivery, and to own all of the final delivery points on that.
If that's the model we're moving toward and if we're going to try to encourage the Canadian industry, don't these Canadian content restrictions become much more important?