Thank you very much for that question. That's really the essential question we're grappling with, as an association.
One of the things, quite frankly, we turned our minds to about a year ago was to consider how we could take Canada to the world. There are limits to the domestic market. Obviously, it's about quality. Obviously, it's about professional content.
We talked about this gatekeeper function again. Right now, so many of our structures, like the Canada Media Fund, for example, require a broadcaster to be involved to trigger anything from the tax credits on through to accessing moneys from the Canada Media Fund. We think that's a little wrong-headed, quite frankly, because we think if you want to take Canada to the world, if you really want to grab that market, Canada has a very unique opportunity to do so. Why is that? It's because we have been producing at price points and at quality points that make us very nimble. Back to Peter's point, it makes us very, very nimble as a production environment. We are an excellent production manufacturing environment. We can work with small and intermediate-sized budgets; we can turn around high-quality content; we have the talent; we have the crews; we have all of the infrastructural inputs to be able to do that. But we can't be hamstrung in our own country by having these gatekeepers effectively holding that money up in an environment where, frankly, there's a real constraint on shelf space.