I think what becomes important, to go back to the terms of trade discussion, is that no one in the independent production world is saying, we don't want you to have the content; they're saying, we just don't want you to abuse your dominant position. Effectively, it's no longer really independent, right? If you're able to put the thumb on someone to acquire digital rights for a dollar, for example, or a thousand dollars, you're not reflecting true value.
I think it's important for companies and broadcasters to be able to acquire rights because I think it's important to work with those broadcasters in partnership to best exploit that Canadian content across a multiplicity of platforms. That's what we want. We want to do those deals, but they have to be balanced and fair, and they must lead to the maintenance of what is a truly independent production sector.
I don't think Canadians want to see all decisions about what they view coming from what really is now less than a handful of broadcasters. If we really want to have that independent voice, no one is saying, don't sell those cultural products to those various broadcasters, but there has to be a balancing in there somewhere. That's really what we're seeking.