Thank you.
Mr. Bishop, I find this discussion in terms of where we're going with the creation of content fascinating. When we did our television study, one of the things that was really clear was that to make good television in Canada, you have to make a lot of bad television, but it's too expensive. We used to have the Canada television fund. Boy, oh boy, if one pilot bombed, we'd have my colleagues over there up in the House, demanding an investigation as to why we were wasting taxpayers' dollars on this outrageous show. It seems that we became very unwieldy in terms of creating content. We had to be more safe than adventurous.
It occurs to me now, in this new realm, that it's possible to make some cheaper pilots that you could post on YouTube, start to see if kids get excited or if there's a market, before moving up into larger and larger investments of dollars. That would appear to me to provide a whole new realm of exciting opportunities for creation of Canadian content.
Could you speak to how your company is dealing with the new opportunities that actually exist?