I think so. Part of it is necessity, in the sense of young people finding their niche in the economy and their work lives. But certainly in our community of practice, our community of oral historians, there are people who are producing and going in that direction, in the sense of forming their own companies and so on.
We certainly see the linkage with tourism. There are dangers there, too, of homogenizing people's stories. But absolutely, I think that when people have good ideas, they run with them. When people get excited and motivated, great things happen, whether in terms of entrepreneurship and forming their own companies or their own digital tools. I think it's all an aspect of creativity. It's part of that explosion of creativity that's bursting these old structures that contain us so much still.