Yes, thank you. I wholeheartedly agree with your comments.
The other point that I think people might not be picking up on is that we have today 96% of our revenue coming from linear television, and 96% of our costs from linear television, but 10%, 20%, 30%--and increasing--of the viewing on the on-demand platforms.... People are watching The Movie Network on demand more than they're watching the linear programs.
So as we see the importance of the on-demand viewing--on cellphones, on Internet, on video-on-demand--increasing, we increasingly need to get those rights. We need to get that content. That costs money, and we're having a hard time getting it. At the same time, we see the CRTC loading us up with more costs to obtain the linear programming.
So the value for signal, on top of all the things you've said, is moving us away from the direction we need to be going. We need to be paying the rights holders for the on-demand content and getting a better on-demand experience for our customers. By loading up all these costs on the linear programming, I think it makes it much harder for us to modernize the system and move it forward.