It's a very important question. If we don't solve that problem, the TV business all around the world will be in trouble. The most classic example is the record labels. They saw all of the music content basically not just put online, but stolen. So people are getting all of that content for free. The only reason we still have a music industry is because the artist can make money from touring. But if we can't make sure that the people who produce TV are going to get compensated, we're not going to have a TV industry.
So it's important for the content creators. It's important for the Canadian regulatory system. We believe that even though a lot of the viewing is going on demand and on the Internet, the business model will still be the monthly subscription model. That's the model that makes sense. It creates the value that people--