Absolutely. It's a great question, so thank you for that, Charlie.
Something that we've been excited about since the very beginning of our company is the idea of using the interactive platforms to create content that can speak to audiences directly in a very niche audience. This was the case even years ago for our first project, deafplanet.com. Again, a website became a television series, secondly, for deaf children when it had a very tough time being developed for a traditional media platform. But by using the interactive platform, we were able to start to create some short-form content and connect directly with an audience and offer something that was unique and engaging to the audience.
So it's something we believed in from the very beginning and continue to do. I think it's an opportunity that's afforded to us now because audiences have caught up to this idea that we've talked about for a long time of engaging in content. Our funding agencies are now open to this idea and are doing more pilot programs. The Independent Production Fund, for example, just launched an online webisode funding stream to help fund, which is the one project I mentioned. We'll be working with that stream to fund online content.
So these types of initiatives do exactly what you're describing. The hope of the Canada media fund is that through the experimental stream we'll see some of those initiatives happen. That's the area where we have to be investing money. As I said before, the problem with the way the tax credits and the other initiatives are all set up is that they're so siloed; it's either broadcast television or it's an interactive property. It's very hard to have anything that's a hybrid.
So I think for real innovation to happen, we need to break down those barriers and look at that, and we need to encourage content producers to be able to create interesting, compelling content that maybe some day ends up on broadcast television and maybe not; maybe it's just an online series.