Theoretically, it should promote it. When we talk about regulation or adapting the regulatory system to the digital universe, to the Internet, to wireless and all that, we definitely don't advocate the same remedies that applied to another technology. What's important today is to make the content available and, for that to be done, first and foremost, there has to be content.
With regard to all possible forms of financial support—direct, indirect, private, public—we're in favour of that in order to generate Canadian content. The law of supply and demand does not apply to our culture. We know that; that's been recognized for a long time. We are too small and spread out over a large area.