Okay.
In terms of protection of branding, our whole mantra at our company is that we give up our brand. Unless everybody accepts who The Score is in the community.... I'm not out there protecting this thing. I'm not out there slamming people for using our brand. I want people to engage in our brand and use our brand.
Maybe that's a bit of an example as to how we can start to deal with copyright laws: reverse the thinking and let the people control that on their own. I don't know how we're going to control it anyway.