Well, to try to reduce it to its simplest form, you simply have to make sure that those in control, those who are the gatekeepers, are not manipulating the technology to their own advantage and to the disadvantage of those who do not have the same controls. It's really a simple concept.
Now, that's not to say they can't maintain and manage their own business. It's a difficult business to run. There are pipe issues, there are costing issues, and they have to make money on it. The whole issue is that they should not be able to do it at the expense of those who would otherwise be able to access the community and the public.
The whole idea is that you manage your business appropriately, but don't shut out the ability of now hundreds and hundreds of thousands of content providers--it's not just a few, it's everybody--and allow them the same access to the same environment, the same community, the same world, that you have.
It really goes to basics: treat others like you treat yourself; don't treat yourself better.