Thank you, Mr. Chair.
Thank you to the guests.
Mr. Levy, first of all I want to say congratulations on acquiring a young gentleman by the name of Paul Brothers. I grew up with the guy. He's from my hometown of Bishops Falls. I just thought I'd throw that in for Paul.
It's a unique situation that you're in. I think it is. And I used to work at the Weather Network, Pelmorex. I would assume that you are like them. You're this small entity among a sea of bigger fish. But it seems to me--I'll make an observation and you can agree or not, or maybe add to it--that it's almost like you've discarded the notion of being a broadcaster as opposed to creating a special relationship with a particular consumer. Maybe you can call it “e-casting”--I don't know what you'd call it--but you've created a relationship with a particular consumer by way of this, television, all platforms that are there. However, 10% of your ad revenue is from new media. It's a bit risky, isn't it?