—but it also adds challenges. Our imperative is to find sustainable business models. We must adapt our TV and radio services in order to remain relevant in the broadcasting value chain in light of the emergence of new competitors; we must invest and progress in the interactive media and evolve in order to remain connected to our audiences.
We have followed the hearings of this committee over the past few weeks and have drawn two principal conclusions therefrom. First of all, the scope and complexity of the unresolved issues we all face, whether they be (a) public initiatives for the creation of a Canadian digital content, namely funds, tax credits for production, assistance in the digitization of content, assistance for the development of talent; (b) the current copyright scheme; (c) access to the new distribution platforms by both consumers and creators; (d) the adequacy of the current regulatory system in light of this new environment; (e) piracy; (f) Canadian ownership rules; and (g) the impact of international treaties on the ability to adopt measures favouring Canadian businesses. This situation is further complicated by the fact that the policies and rules originate from several stakeholders, organizations, or government departments, without the optimum coordination necessarily being present.
Secondly, while the debates have clearly been informative and have better enabled us to identify the collective issues, it is, we submit, unfortunately not in the space of several hours and individually in a one-hour timeframe that one can propose exhaustive solutions. It seems to us imperative that we take the time and take advantage of the existing expertise to find solutions together.
We have built the Canadian broadcasting system on a solid foundation based on public policies and with contributions of the pillars of the system: private and public broadcasters, independent producers, and broadcasting distribution undertakings. Our Canadian broadcasting policy has provided the necessary conditions to enable the creation of and access to content that reflects Canadians' distinctive perspectives and ideas. It has been a key measure in supporting a Canadian cultural sovereignty within the overall North American context. It has also enabled the development of an important and vibrant Canadian economic sector.