Five, allow Canadians to experiment. Recognition of this principle is also key to new media. By their very nature, new media initiatives are risky, business plans are uncertain, and ultimate success is very much a matter of trial and error. In that type of dynamic, rapidly moving environment, we must be able to experiment, to innovate, to try out new ideas. We must be nimble and able to react quickly to take advantage of new opportunities when they arise. Regulation of our new media activities, no matter how well intentioned, can only hinder our participation in the new markets.
Six, recognize that our small market requires that government continue its support of the research, development, and implementation of intellectual property. One of the observations made at the Canada 3.0 conference was that technology is only as good as the people using it. Yes indeed, and we need to invest in the training and research to better understand how we will implement these new technology tools.
Mr. Chairman and members of the committee, those are the Corus big six. In short, we need to be able to experiment, to innovate, and to react quickly to new opportunities. That is the only way we will find out what works and what doesn't work with consumers. In our view, many of the current regulatory approaches are counterproductive. We fear that they stifle innovation and creativity and make it even more difficult to assure a meaningful Canadian presence in the content delivered over new media platforms.
Based on our experience and successes to date, we believe this is exactly the wrong approach. Instead of trying to regulate new media broadcasting, the government should be attempting to better understand it, and it should be aiming to identify and remove existing policy and regulatory barriers that limit the ability of the existing broadcasting system to fully exploit digital interactive media markets.
Mr. Chairman, that concludes our remarks. Thank you for your attention. We would be pleased to respond to your questions.