In the new media sector, for example, we're facing a process right now under which we're being asked to report on our new media activities. Reporting is inherently inefficient, and it requires us to devote attention and resources to making reports, when, frankly, first of all, the information we'll be giving to the government is irrelevant and, second, doing so will cost us resources.
Let me get back to your question about Home Box Office and channels like that. First of all, Fox is already here. They're available for the most part on every BDU market in Canada. But let me tell you about a practical change that has occurred in the industry. I've been at this since 1973 and have spent a lot of my career offshore working in other markets. One of the things that used to happen when we went to New York was that people were very polite with us. At the end of the day, they didn't really care about what we thought very much. As long as the cheque didn't bounce, everything was terrific.
There has been a sea change in that, and the thing we have to understand about Canada is that we are really, really, really very good at this. We are among the best storytellers in the world. The only constraint we have in Canada is the size of our domestic market. When we go to New York, we have a partnership, for example, with Hearst on Cosmopolitan Television. We're running the only English language channel of its kind in the world. There isn't one in the U.S. now. People really pick our brains. Whenever we have a board meeting, for an hour and a half after the meeting people are asking about how it's going.
We have partnerships with Viacom. When Astral and Corus did the deal with Home Box Office, Home Box Office did that deal because they understood that we understood this market better than they did, and this notion of them just dropping a program service into Canada wasn't necessarily the best way to go. It is better to have a local operator who really understands markets. So on the one hand, yes, we want to continue some of those roles, but the only way ultimately that we are going to succeed in the Canadian market, or in any other market, is by providing the absolutely most interesting service that those consumers want and need.