That is in the context where we have to compete with the rest of the world. If we are required to follow rules that will compromise our ability to compete globally or have quotas that are higher than those of any other industry stakeholder, who would have free rein in our market, then that would really compromise our capacity, since, financially speaking, we would have obligations that would be greater than those of our competitors.
In the past, we had a national system, one that was truly and practically closed off to the rest of the world, and which allowed for the setting of quotas and obligations to be met by all industry stakeholders in Canada.
In the new media environment, where we must compete globally, that would put us at a disadvantage and really impede our ability to innovate and prosper. As Mr. Maavara said, ultimately, the way to reach consumers and audiences—and this is what we are trying to do—is to offer them excellence in programming. It is the excellence of our products that will set us apart from our competitors, and we will only achieve that objective if we have the freedom to innovate and experiment.
As things stand, we have no idea of what our business model will be; no one does, but we do know that we have to take risks and give it our best shot. That is how we will achieve our goals. However, if we are not given that freedom to take risks, because we have to meet all kinds of obligations, then that could have a really detrimental impact on our environment.