Well, to start with, the chief executive officer is a guitar player. I come out of the creative end of the business. Nothing means more to me than supporting artists. I appreciate the recent law that was just passed that supports artists' rights. Again, I think I've expressed through my comments that we are not only distributors but also significant producers.
I can tell you that if you had gone to the set of Running Wilde in Vancouver recently, when we shot the pilot, you would have seen people there who actually started off as runners and grips on production. One of them now is the cinematographer of that production.
We have supported production in Quebec through our financing and distribution of numerous, numerous French films, including Elvis Gratton, Les 3 p'tits cochons, and numerous other projects.
We have developed numerous projects with Canadians. I mentioned Paul Haggis and developing a fund together with him.
There is nothing more important to me. Still to this day, I read every script that we are going to produce. I'm involved with writers and directors and producers every day in my job. There is nothing more important to me than the cultural aspect of our industry.