Yes. I believe this will definitely help that. I hope that at the federal level some interest will be put forth to make this well known, not just to anglers and hunters, because we're already on board, but to the person who lives on Yonge Street in downtown Toronto who doesn't own a fishing rod, to allow them to understand, and also to get people involved.
Nine out of ten people I talk to in my neighbourhood are shocked to find out that there are thousands of salmon in the Credit River behind our house. So if it's like that in Mississauga, it's like that right across the country. We just need to make people aware. If they're aware, then you're going to have the spinoff benefits to the economy.