Well, it's interesting. I guess I'm more of a fan of the content side. The distribution system is a very complicated one, and Mr. Hennessy can say more about that.
We've had some really good success stories. You've probably heard about Corus Entertainment. Corus Entertainment I think sells to something like 75 countries. They produce it in dozens and dozens of languages and they figured out how to do it. We actually have some other companies like Scotiabank, which is an interesting example of this, not the only one, that have figured out localization, how to take the services they provide in a Canadian context and change it and transform it into other places.
Canada is actually a saleable commodity in the stories we have, the experiences we've had, and what have you, but also in the cultural content we create. I don't think we're going to have too much difficulty selling what we produce in other parts of the world as long as we actually know what the markets are like, as long as we actually know how to get into them, how they work in those different kinds of environments.
China is not an easy commercial environment. It's not surprising we don't do very well there. Lots of countries don't do very well in China. Just because the Chinese market is there doesn't mean you snap your fingers and you're inside it. There are lots of questions we have to get at around the technology but also around the licensing regulations, copyright arrangements, in those nations.
The number one thing is we have to understand them and we have to actually be part of that world, as you say, in the middle of it, actually getting a better sense of what goes on. We do reasonably well in Europe, but you have a good example of our taking a long time to figure that particular one out. I just continue to draw your attention to the fact that we don't really know what's going on in Asia. We aren't connected up to the digital media realities over there, and we need to work much harder at it.