I would take it back a step. We did a couple of papers over the last few years for the Banff World Television Festival on this kind of subject.
In answer to your first question, I would say you put the money into the content, not the distribution. We're building the networks; the market's allowing us to build the networks. In a digital world you can't just put it into the creation of content like we do today with things like the Canada Media Fund. You have to go back to understanding that digital media is something different. It's the marriage of Internet technology. It's about application and software development as much as it is about the content itself, because it's the actual interactive packaging around the content. You need to develop skills in that area. You really need content people to start to think about technology, and vice versa, and that starts at universities. So then where do you get the money to do all this and then to promote, through the Internet, that content to world markets so, as I say, you don't have to subsidize it?
I would say the best opportunity you have to get that money in the near future is the next time the federal government holds spectrum auctions, which should be probably early sometime in 2012. You will see anywhere from $1 billion to $2 billion plus, if past is prologue. Surely some of that money that's coming from the communication sphere can go back to actually create things that will ride on the networks that people are bidding on to build.