Thank you.
I particularly liked your example, Mr. Coates, about the situation in Southeast Asia and the market opportunities it presents, especially the comment about you get in the middle of everything. Currently on the east coast, on a much smaller scale, particularly on the island I come from--not P.E.I., but Newfoundland--we have a situation where we're trying to plug into geo-tourism with Europeans. We're presenting it in a way that they didn't realize, which is to say that we're showing them part of their heritage, because they went through periods and periods of heavy immigration whereas we didn't. So we're presenting them with what Ireland used to look like in some places. The process started, though, when the National Film Board did films years ago illustrating these communities. It was called the Fogo Island experiment. It seemed like it was only made for our consumption, and lo and behold several years later we brought this, through the advent of digital technology, through Europe and found ourselves in a pretty good situation where it's like a renaissance of tourism. You've seen the advertisements.
That being said, how do we take advantage of that situation? Do we invest more into the content of what we produce? Or do we invest more into the distribution system? Do we put it out there?