There are two concepts I struggle with. Do you invest in the content up front? I guess what I'm saying is it's seeking the new business model that is out there.
Mr. Hennessy, I'd like to get your comments on that, because when it comes to what new business model is out there, the current debate or discourse is do you prefer the rights of pay per use, or do we go through the collective process, or a hybrid of the two, that sort of thing?