It's our objective, of course, to ensure that the amount.... We'd be delighted if it was $20 a month, as you can probably imagine, but the reality is that we realize this is a part of the industry that's broken and that can't be fixed. Quite frankly, if you try to stop it, it's just going to appear again somewhere else times ten.
On October 28th, 2010. See this statement in context.