I have this discussion all the time. It's difficult, right, because it's not a discussion, it's a change. It's happening. If you look at Craigslist, that's local, hyperlocal. We spend all our time talking about hyperlocal.
People don't like to see change. They don't like change. They don't want their TV station to go away. They're used to sitting back and watching the local TV news.
I don't even read the newspaper anymore. I get all my information on Twitter. I'm following probably half of the members of Parliament to see what you are talking about. I know before I even get here who you are. I've been on LinkedIn. I can see all sorts of information. That we didn't have before.
With this whole change, yes, we have to make sure we're taking care of people who are used to that. It just means we need 25-year-olds running the local TV stations, who are interested in TV, but understand social media and are able to connect with the younger and the older.
How do you regulate that? How do you deal with it? Well, the people are deciding, right? Crowd sourcing is where it's at. You decide what the local area wants. And that's what we're seeing on Facebook. People in Fergus, Ontario, don't really care about anything else but what's happening in Fergus, Ontario.
And Moses Znaimer was the first one to do this. It was all about local, local, local. Citytv is a perfect example.
Full disclosure: he hired me out of university.
I built a TV show 17 years ago at Western that was hyperlocal, but I figured out if I did a TV show on the campus, no one else could touch me. I'm just doing what CTV does. No one was allowed to come on that campus and shoot video unless they were a student. I was a student. I made $26,000 a year. I paid for my university by using that exclusionary factor that most of our broadcasters have.
But now that's all changing. Could I do that today? Probably not.