Maybe no one has ever asked. When I came here, I was trying to get the data.
We tried to do something at Endemol. I created an idea in 2005 called “mood mapping”. I wanted to find out what people's mood was in a particular city. All I wanted to do was track the words that were going out in the morning and all through the day. So happy, sad...basic words that might be involved in an e-mail or an instant message.
I couldn't get access to that in the U.K. because of the privacy laws. I didn't want to know who was doing it. I just wanted to know which city so that I could create a mood map in the morning and say this city is happy, or this city is very unhappy. That's simple, right? But then you start extending that out.
So for me, when you say legislation, it all comes back to how we can get more access to data. People in Canada are using the Internet so much, but I don't feel I have any visibility on what people are actually doing. We have Nielsen and comScore, but they use panels. I want to see the ones and zeros without infringing on people's privacy, and that's something only you guys can do.