On the opt-out option, is it not a concern that if everyone can say that they don't really download music and choose to opt out, that would have to be enforced? Would the ISPs be monitoring that a person actually downloaded a song over the month and they didn't pay their $3, or is the faith that people will understand that “This is your $3, so you can feel good about yourself” going to be enough to make the business model work?
On October 28th, 2010. See this statement in context.