Right, exactly.
I guess sometimes with some news stations, do they define the news, do they report the news, or do they create new news? It's all the same.
In your corporate plan, you talk about increasing your investment in new platforms by 8%, and that's all content available to watch or listen to on the Internet, mobile devices, cellphones, or video, iPods, MP3 players, etc. How will this investment happen? Can you tell us, what's the value of 8%? How much is that in dollar terms? Do you know how you will prioritize that investment? What will it be spent on?