I think part of the problem we're wrestling with, and everybody's wrestling with, is that the language doesn't always help us. Are we broadcasters? Yes. Are we net content providers? Yes. Are the two things the same thing? Sometimes they are. Are they different sometimes? Absolutely.
It's understanding both the intersections and the places where those descriptions diverge that's at the core of much of the exploration that media is doing around digital media, and trying to understand what that is, particularly conventional media companies.
You know, it all comes down to fundamentals. We're going where Canadians go. As their public service media provider, we need to be there. We have a mandate and a mission to be there, where they are. So that's an imperative.
As a business that is funded largely through public funds, we have a responsibility to be smart, accountable, and effective and efficient with those funds and that delivery. So that's an imperative.
At the end of the day, I've been at the CBC for 30 years. I started at the CBC by climbing transmission towers. I understand broadcast very well. I find myself in a space wondering what that term actually means any more. I think what it means is public media, where the public is.