The simple answer is that there's never enough money for all the things you'd like to do. We have to make choices. We have to make smart choices.
The imperative here is where Canadians are going: the devices they're using, the technologies they're using to connect with life in this country, to connect with stories, to connect with characters. Young people in particular have been leaders in digital space, for sure. We find ways of dealing with these, and we find ways of dealing with them successfully.
Part of that is around making smart choices. For a number of years the CBC has invested in CBC Radio 3, for instance. While not specifically aimed at a young audience, it attracts a young audience in a very real way, and it enjoys astounding success in that space.
We also look at leveraging the things we're already doing in terms of digital exposure and digital connection with audiences. One of the great things about digital technology is that it opens up a whole new potential for program content, in the sense of having a conversation with an audience, of engaging them, of actually having them be part of the dialogue. So whether that's voting in Battle of the Blades or ideas around Dragon's Den, we connect in a whole variety of different ways with people. We make it work.
I think our concerns are similar to other people who come to talk to you about this space, which is that we have a healthy industry.