I think so. I think all these different capabilities that are inherent in digital space give content new life. They give it new value and they build an experience beyond the content. They go right to the core of what media are all about, which are those fundamental human experiences. We all remember a storyteller in our lives, and the goal of every media company is to create those kinds of experiences. We do those with Canadian experiences. We are focused on those kinds of things.
I think there's opportunity here. I don't actually see this as competition between platforms; I see it as a way of creating a synergy.