As a result of the new media hearing, we mentioned that we will continue to monitor that environment. But it's clear that if you look at the landscape as it is now, there are many Canadian companies that have actually developed content and provided it either on iPhone or online. You hear radio now from different companies, whether Corus, the CBC, or others; Rogers Online is available; iIllico provides live TV from Quebecor. They're actually competing with the best of the best out there.
Although this environment is complementary, industry has taken action to provide content and make it visible in that environment. But it raises larger questions. In this abundance of content, how do you make Canadian programming or content more visible? How do you promote it and make it more visible in that world?