Maybe I can expand on that.
As you know, as a result of the new media hearing there was overwhelming evidence that this environment is very innovative and experimental, and a hands-off approach was necessary.
Obviously the commission made the decision to exempt that environment going forward. And since then we have seen evidence that competition is taking place in that environment. We have seen Rogers On Demand, we've seen illico from Quebecor, we've seen others who are presenting portals online and presenting content online. The approach the commission took in exempting that environment led to the industry's competing in that environment more aggressively.
You raise the issue of the content aspect. Let's not forget that there are several different funds available for content development. The CMF goes a long way towards providing, in its new form, content that supports the development of different programming on different platforms.