First of all, thank you for your presentation.
You used an interesting term: you call people who are connoisseurs of your productions “users”, not “viewers”. Is the term “viewer” something we're going to refer to less and less frequently? My father would be a viewer of The National every night in Nova Scotia at ten o'clock. Even if he could get it at nine o'clock, he's not going to watch it at nine o'clock. He's not going to watch it at eleven o'clock. He always watches it at ten o'clock, so he's a viewer.
Can you define what a “user” is?