I've been thinking a lot about this over the last few days, and it's really about the strength of content.
You've been putting a lot of emphasis on reaching out, interactive media, blogs, and the other things you put in so that people can comment back and, to an extent, direct your content. Do you think the competition you're now engaged in, with several different platforms, is going to make your content much stronger and much better overall against the competition that's causing that?