The overheads are much less when you're doing some of these innovative things. Although creative hubs and innovative hubs have developed in Canada, the reality is that a lot of these creators can create for these platforms away from major centres. So it actually has spread things out across the country in a positive way.
So can I tell you today exactly where those projects are occurring? I can't, but it's something we will be looking at as we evaluate the outcomes of the CMF.