I would say absolutely, because on Google Books you can do a full search. Even if you have a very specific search term and the book only displays 20%, you can still access 20% of the exact term that you want. Especially for small publishers, academic publishers, and publishers who publish in something specific, it really does drive a lot of traffic, at least to the website and at least to the publisher. I do see it as a tool to market to not only readers in North America, but all over the world. We have web traffic from Google Books from all over the world.
