Again, the Government of Canada invested $8 million in the tourism industry itself. I think the understanding was that there was great potential. I think the Government of Canada was focused and understood the potential that an investment with the Canadian Tourism Commission would create for marketing Canada as a whole, with the understanding that our investments in China, in new markets like India and Brazil, in the meetings and incentive and the availability for us to convert travellers to come to Canada would raise the tide for all products, all destinations in Canada.
On November 16th, 2010. See this statement in context.