Well, in fact, we don't know what the media mix is going to be right now. It will be a combination, likely, of some print advertising—
On November 16th, 2010. See this statement in context.
On November 16th, 2010. See this statement in context.
November 16th, 2010 / 4:15 p.m.
Senior Vice-President, Marketing Strategy and Communications, Canadian Tourism Commission
Well, in fact, we don't know what the media mix is going to be right now. It will be a combination, likely, of some print advertising—
See context to find out what was said next.